Welcome back for day three of Highlowaha's Bring-Your-Friend-to-Work-Day. You're joining us at work because Cheryl, Heather, Katie, and I are all tapped out. We've spent all of our money paying a professional to redo our website and now - in desperate need of a new tag line - we have no ideas and no money to spare.
We're making progress, though. Monday, Highlowaha readers put on white hats and generated a series of useful facts about our blog readers. Yesterday we invited you to join us in lots of red-hat-thinking. Many of you shared feelings, nothing more than feelings, about the five proposed tag lines. By end of day, a few stood out as clear favorites.
Today we eliminate two tag lines and then get busy subjecting the final three to some serious Black-Hat-Thinking.
What's beneath the black hat?
Black hat thinking, according to De Bono (1999), is concerned with caution. It is the point at which we consider risks, dangers, obstacles, potential problems, and the downside of a suggestion. It would be foolish to proceed with any suggestion unless full consideration has been given to the caution aspect. The black hat is about being careful. The black hat points out matters that need attention because they may be weak or harmful.
Note: Black hat thinking always has a logical basis for the criticism. If the comment is purely emotional, then it comes under the red hat, not the black hat.
Black hat thinking poses questions such as:
- Should we proceed with any of the three tag lines?
- What are the weaknesses we need to overcome?
- What may go wrong if we implement any one of the three suggestions?
- Do any of the tag lines fit our current strategy? values? resources?
- Are they practical?
- Why should we think it will successfully draw in new readers?
- Who does it exclude?
Another note: Black hat thinking might point out procedural or factual errors posed by another reader, but black hat thinking is NOT argument. I have no worries that we will keep to the spirit of the activity.
Be constructive, but be cautious!
The three tag lines for which we will share our black hat thinking today are as follows: