Turns out, Edison ascribed to a similar philosophy when innovating. Rather than beginning with researchers steeped in academic principles and theory, Edison almost always conceived of an idea, sketched approaches and jumped right into building his prototype. According to Axelrod, author of Edison on Innovation, Edison counted on going back to observe, manipulate, and modify his prototype until it was spot on perfect.
Get it on the radar and improve the prototype later.
Two weeks ago, on this day, many of us were heavy in the middle of competing in Highlowaha's Triathlon. Triathletes generated 100 ways to have Ray's Shine campaign spread faster, further, and more furiously than the much anticipated Swine Flu.
Over 1000 creative ideas for making Shine an epidemic. That's what we generated.
I could wait for a marketing specialist to counsel me through academic principles including topics such as product viability, business plan development, market research, and securing venture capitalists or...
I could jump right, get something on the radar and improve on it later.
Below are five ideas that showed up on more than one of your submissions. Pick one and whack it. Sketch an approach for us. Flesh out the idea of your choice - who, what, where, when, why, and how. We'll get busy building your prototype. Six weeks and we'll have something on the radar. Then we can get busy improving it.
What will it be?
- Develop a Ray calendar
- Have Ray sponsor an event
- Create a coloring book of Ray
- Make Ray stickers to be widely distributed
- Produce a Ray video for YouTube
Oh, and here's a look at what readers were trying to sketch in yesterday's Whego activity. Below it is also a peek at our readers' attempts...
Signing off until tomorrow...